Privacy Policy

Last Update: 23/04/2021

KELEO Fine Jewelry (hereinafter referred to as “KELEO” and “we”) is a registered trademark of Tonghorn Trading Ltd.  The registered office address is 5/F, Wing’s Building, 110 Queen’s Road Central, Central, Hong Kong. This statement explains KELEO’s policies and practices, as well as applicable to data collection and use, including but not limited to your browsing and use of (“this website”).

The following policy explains how we collect, use, disclose and transmit the personal data you provide to us through our website, mobile applications and other digital platforms (collectively referred to as the “platform”) when you visit the KELEO Fine Jewelry website or when you are using the social media platforms which may need to provide us with such information when interacting with us. This policy also explains how we use cookies and related technologies to collect information when you use our platform. If we provide online sales or provide customers to call the KELEO customer service center to purchase products, please be sure to read the applicable terms of use. The terms and conditions are binding on the purchase of products through these channels.

Data Collection

In order to provide our services, we may collect and keep records of your personal information in the process of providing services or products under relevant circumstances:

Information when you register for an account with KELEO, use our services, or communicate with us (such as your name, postal address, telephone number, mobile phone number, fax number, email address, etc.). In some cases, KELEO may also collect your personally identifiable information, including your passport or ID number and/or nationality, etc., for security and verification purposes.
Information related to the account login tool, that is, your login account and password details;
Any communication content you send to KELEO, such as submitting inquiries, concerns or comments about this website or its content
The personal information provided by you allows us to provide you with the services requested, and allows us to fulfill KELEO’s contractual obligations to you (if any) (as one of KELEO’s legitimate rights and interests). If you fail to provide such information, KELEO may not be able to provide the services you have requested.

KELEO only retains personal data for the purpose of collecting such personal data (including any directly related purposes) during the necessary period.
In addition, when you browse this website, KELEO will collect the basic technical information sent by your browser to this website, such as the type and language of your browser, browsing time, the address of the website you have just visited before browsing this website, the Internet IP address, region or clickstream data in this website (that is, related operations performed on this website), etc. When you browse this website, KELEO will collect such technical information through our automatic data collection tools, which may include cookies and other commonly used technologies. We collect this data for the purpose of improving the functionality of this website. More information about cookie files is listed below.

Use of Data

KELEO or its affiliates may use the data for various purposes within and outside Hong Kong, including: fulfilling the contract, or taking steps related to the contract, including completing your order. This includes:
(1) Processing orders, registering accounts, using services or participating in activities;
(2) Providing services, follow-up services or other account issues;
(3) Communicate with you (including via email and SMS) or provide customer service; verify your identity; and
(4) Notify you about changes to our terms or policies.

For other purposes directly related to the above-mentioned purposes, to prevent, investigate and/or report fraud, misrepresentation, security incidents or crimes under legal circumstances;

To protect our business development and legitimate interests, some special terms are listed below:

(1) We will use your personal information to provide designated products and services, and respond to comments or complaints received;
(2) We will strictly monitor the quality of services and use your personal data as part of the monitoring indicators to optimize our products, content, website, and service quality;
(3) We will analyze your personal information and provide personalized products and services;
(4) We will use the information provided by you to follow up any related complaints received on our website, products or services;
(5) We will quote relevant information for legal claims, regulatory and other legal investigations (including disclosure of relevant information for handling legal procedures or litigation); and
(6) With authorization, we will use your personal data for:
Send our latest newsletters and other promotional materials, and check whether these materials have been successfully sent to you and the status of their clicks, so as to help us get in touch with you more effectively;
Place cookies and use other similar technologies (refer to the “Cookies” section and corresponding instant notifications) to formulate personalized content and promotion for you, improve our service quality; invite you to participate in market research (authorization is required); And in other cases where authorization is required, we clearly explain the purpose of using this information.
For purposes required by law: to assist the government or law enforcement agencies in accessing relevant information for investigation.

KELEO may use e-mail, telephone promotion and/or other forms of communication to directly promote to you, or send e-newsletters, either now or in the future. If you choose not to receive promotional materials, you only need to notify KELEO (see contact details below), and we will stop the above promotion and will not charge for it. If applicable laws require us to obtain your explicit consent before sending you certain types of promotional communications, we will only send you these types of communications after obtaining your explicit consent.


KELEO will keep the personal information confidential, but may provide your personal information to:
Agents, suppliers, contractors, partners, or any other service providers related to KELEO’s business operations or services. Persons who are responsible for the confidentiality of KELEO staffs to whom KELEO is required to disclose according to applicable laws within or outside Hong Kong.

KELEO may provide your personal information in a manner required or permitted by law in order to comply with subpoenas, summons to appear in court or similar legal procedures or government requirements, or we sincerely believe that the disclosure is required by law or necessary to protect KELEO Rights and property, or the rights, property or safety of other persons (including but not limited to consultants, law enforcement agencies, judicial and regulatory agencies in or outside Hong Kong). KELEO may also transfer your personal information to a third party that obtains all or part of KELEO’s assets or shares through mergers, acquisitions, reorganizations or other means, or inherits all or part of KELEO’s business.


Cookie files are small text files that are sometimes encrypted and stored on the hard disk of your computer through the website you browse. They are used to help you browse the website effectively and provide information to the website owner. The cookie file does not contain any software programs. Cookie files are generally divided into two categories, one is temporary and the other is permanent. Temporary cookie files are only used during the online period and will be deleted when you leave the website. The permanent cookie file has a longer life and will be saved by the website and used every time you browse the website. You can delete temporary and permanent cookie files at any time through your browser settings, and these cookie files will not be retained for longer than necessary under any circumstances.

KELEO uses cookie files to learn more about the use of this website and user preferences, so as to improve our services. We may provide a summary of browsing data to advertisers, but only for customizing suitable promotions for you. We will record browsing data, the number of visits and time of web page visits. We will save your shopping cart and favorite list for your future use. We will also link the information with you so that you can receive information that better suits your preferences.

Web browsers usually allow you to delete existing cookie files from your hard drive, deny the use of cookie files, and/or be notified when you access cookie files. If you choose to reject the cookie file, you may not be able to fully enjoy the content and functions of this website. To learn more about cookie files, including how to view the cookie files that have been set, and how to manage and delete cookie files, please refer to Cookie files are necessary for the operation of certain website functions, such as maintaining continuity during the browser connection period.
We hire an e-mail distribution and marketing company to send out the e-mails you agree to receive. Pixels Tags and cookie files are used in this website and in these emails to measure the effectiveness of advertisements and how visitors use our website.

When you browse this website, the third-party advertisers we hire will send advertisements to you. The advertiser may use the information (not including your name, address, email address or phone number) when you browse this website to send you advertisements for goods or services that may be of interest to you. When sending such advertisements, the third-party advertiser may place or recognize a unique cookie file in the browser. If you want to know more about it, or if you do not want such information to be used by the advertiser, please refer directly to the cookie file policy of the relevant advertiser.


Personal data stored by KELEO in electronic form. Will do its reasonable and best efforts to maintain the security of this website and protect personal information from illegal access, disclosure and other unauthorized use.

Change of Policy

KELEO will abide by all laws and regulations related to the processing of personal data, and review and revise this privacy policy in accordance with relevant laws and regulations from time to time. KELEO reserves the right to modify this privacy policy without prior notice.

Data Transfer

KELEO reserves the right to transfer any personal data outside the jurisdiction for any of the above-mentioned purposes. The provision of personal data by the user shall be deemed to be an explicit consent to the above transfer.

Your personal data privacy rights and responsibilities

When you use KELEO services, submit an application, or browse this website, you confirm that we collect and use your personal data as outlined in this statement. If you do not agree to KELEO’s use of your personal data in accordance with this statement or terms and conditions, please do not use this website.
According to the “Personal Data (Privacy) Ordinance”, you have the right to:

Check whether we hold your information and access it
Ask us to correct inaccurate information
Find out our policies and practices regarding personal data and the nature of the personal data we hold.

If you have registered a user ID on this website, the user is responsible for protecting his user ID and password from any abuse.
KELEO shall not bear any and all responsibility for any abuse of user ID and password. If any user registers false personal information on this website, KELEO Jewelry reserves the right to terminate its user ID and password.
If you wish to exercise any of the above rights, stop promotional communications, and/or raise questions or complaints, please write to:

Tel:(852) 2526-1177

Where permitted by law, KELEO may charge a reasonable fee for processing data access requests.
If there is any conflict between the Chinese and English versions of this statement, the English version shall prevail.

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